2017-18
Taylor Holland
Brand & Creative
BRAND CAMPAIGN & EDUCATION ECOSYSTEM
Move Forward
Education Campaign
An integrated brand campaign created for Movora Education to promote continuing education, workshops, and symposiums for veterinary professionals around the world.
MY ROLE
Campaign Identity
Art Direction
Brand System Design
Print Design
Digital Advertising
Experiential Design
Environmental Graphics

THE CHALLENGE
Movora Education needed a unified brand campaign to increase awareness of their continuing education programs, symposiums, and workshops across multiple channels and countries. The system needed to be professional, trustworthy, and inspiring while remaining flexible for a wide range of topics and audiences.
THE SOLUTION
I developed the Move Forward brand platform and a comprehensive campaign system with a bold visual identity, clear messaging, and a modular design approach. The system was built to scale seamlessly across print, digital, and experiental touchpoints-maintaining consistency while adapting to different markets and formats.
THE IMPACT
Increased awareness and registrations for workshops and symposiums
Consistent brand presence across global markets
Stronger engagement from veterinary professionals and clinics
A flexible system that continues to support new programs and events







